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Bear + Bunny

Our Response to COVID-19

Our Response to COVID-19

(This email was first sent to our customers on April 3rd, 2020)

The past weeks were filled with anxiety and confusion for many of us here in the U.S. and all around the world. The COVID-19 pandemic has suddenly changed our way of life with school and business closures and shelter-in-place orders. However, it is such a time as this that brings us together as one big family. Although there are still many uncertainties, we are writing this email to provide an update on how Alex + Nova is operating as a business through this difficult time. 

- How has COVID-19 impacted Alex + Nova?
When COVID-19 was first reported in China, our warehouses there were temporarily closed from late January to early March out of an abundance of precaution. Orders placed during this time experienced an extended delay. We were touched by the outpouring of support from our customers who were affected by the delay - many have chosen to keep their order when offered the chance to cancel it. We are very grateful for the kind support and understanding! <3 Since early March, our supply chain has been 85% operational. At this point, we expect a minimal interruption in processing your order. 

Rainie and I, with the rest of our team, will continue to work from home to provide support for each and every one of our customers.

- What is Alex + Nova doing during this time?
As a member of this community, we feel the urge to provide support as much as possible to those affected by this pandemic. As a result, we are announcing several programs today aimed to help:

1. We are offering 250 units of the Lion Tees for free for those in need.
The pandemic shocked our lives as well as our nation's economy. Many of us were furloughed or otherwise became unemployed. The Lion Tee is one of our bestsellers, and the lion is the symbol of unrivaled courage, which we all need through this difficult time. If you are financially impacted or know someone that is impacted, you are welcome to use code LOVE to get the Lion Tee free of charge (U.S. customers only; up to 2 units per account; $4.99 flat shipping fee apply; while supplies last). 
Write us an email at and let us know how you are affected; we will be happy to refund the shipping charge as well.

You can order the Lion Tee here.

2. We are donating 5,000 units of Personal Protective Equipment to our local hospitals.
PPEs are essential to protect our healthcare works from the virus, but they are desperately in short supply nation-wide. We were able to utilize our oversea logistics network to purchase 5,000 surgical masks that we will donate to our local hospitals. The shipment has been delivered as of yesterday, and we will provide an update in the coming days/week on this donation.

3. We are offering Cloth face masks for you and your little ones.
Many of you have asked if we sell face masks for kids. Fortunately, we were able to partner with NaturaOrganic, one of the leading kids' brands from South Korea, which has been manufacturing organic cotton face masks for kids and adults for five years. We are proud to be able to offer this product to our customers from a manufacturer that we can trust when such resources can be difficult to find. 

You can order the mask here.

Lastly, to continue to show our support for those in need, we are taking a pledge to donate a part of all the profit earned during this crisis to Feeding America's Coronavirus Response Fund, a nonprofit organization provides food and shelter for those in need. You can expect a follow-up email after the donation.

Thank you for reading this long email.

TOGETHER, we will prevail against COVID-19.

<3 from Alex + Nova,
Rainie + Jing
Moms + Co-founders


Date: April 5th, 2020

Recipient: Kaiser Permanente Livermore

Content: Surgical Mask * 2,000


Date: April 10th, 2020

Recipient: Kaiser Permanente Redwood City

Content: Surgical Mask * 2,000


Date: April 13th, 2020

Recipient: Feeding America's Coronavirus Response Fund

Amount: $1,000


Date: April 20th, 2020

Recipient: Feeding America's Coronavirus Response Fund

Amount: $1,000